Link Live 2025 in Brisbane offered a valuable pause for reflection for our team at Goldman Travel Group. As one of the founding agencies of Link Travel Group, we have watched the network evolve from a shared idea into a powerful collective of independent agencies. This year’s gathering highlighted just how far that collaboration has carried us.
Opening Night: Setting the Tone
The event kicked off with a beach-bar themed welcome evening at W Brisbane, hosted by Regent Seven Seas Cruises, Oceania Cruises and Norwegian Cruise Line. The relaxed, warm atmosphere captured the essence of Queensland and reminded us that relationships remain the foundation of everything we do. It was in these informal moments that new ideas emerge and partnerships strengthen.
Conference Highlights: Insight and Innovation
Link Travel Group opened the conference day with a performance snapshot, revealing a record of ‘over’ $1 billion in total sales for FY24/25 and average organic growth of 14% across the group’s member agencies. A panel discussion, “Redefining Our Value in Travel,” explored the evolving role of travel advisors within the industry and among consumers.
Other sessions throughout the day included a keynote on leadership under pressure from former Wallabies Captain John Eales, the role of AI in elevating, not replacing the advisor experience and self-empowered wellbeing to avoid burnout.
Throughout the program, a consistent theme emerged: connection, growth, and future thinking. Sessions addressed the realities of today’s travel landscape, discerning clients, experiential luxury, increasing personalisation, and an industry evolving faster than expected. Collaborating with agencies that share similar ambitions, yet maintain their own strengths, reinforced one of the key advantages of being part of Link.
Celebrating Achievements
A standout moment of the event was the commemorative dinner hosted by Qantas and Viking. For Goldman Travel Group, a particularly proud highlight came when we received the Highest Revenue Producer FY25 – Car, Tour & Insurance award. This recognition reflects the collective effort of our advisors across Goldman Travel, Travelcall, The Cruise Centre, and Main Beach Travel, as well as the trust our clients place in us. The award celebrates quality over volume, highlighting tailored itineraries, thoughtful recommendations, and our commitment to meaningful travel experiences.
Key Takeaways
As we reflect on Link Live 2025, the takeaway for Goldman Travel Group is simple: collaboration is still one of the strongest advantages an independent agency can have. The event reinforced our belief in the power of community, in the value of shared standards, and in the importance of continually raising the bar for our clients.
